Google’s tablets really made the news after the release of Nexus 7 [Affiliate Link] and one might consider Nexus 7 to be bought by almost everyone but when it comes to the web traffic the results are not that much convincing. According to the Chitika’s current web traffic report Google’s Nexus tablets hardly make a difference. Chitika compared Nexus tablets with Microsoft surface and examined the web traffic for a week in November and surprisingly Nexus 7 and Nexus 10 [Affiliate Link] together accounted for almost 1% of the web traffic.
Well, part of the reason Nexus tablets have accounted so less of web traffic is because Google has not been able to cope up with demand of their devices. No doubt the demand for Nexus tablets is skyrocketing but Google has not been able supply with enough units or perhaps the supply was not enough from the get go. And to aggravate the situation, there is no official figure regarding the sale of Google Nexus devices.
As for Nexus 7 things have settled down in terms of demand and supply and Google is trying to take care of Nexus 10’s supply as well. But if supply has leveled out for both devices and still they lack behind in web traffic then it means that Nexus tablets are not that much of hit of hit among masses as we thought. There are other factors to be taken under consideration.
For those who do not know Chitika is one of the research firms that play a significant role in mobile advertising space. Also we are not aware of any official report manifesting the exact number of units of Nexus Google has sold. Nexus tablets may be hot among the techno geeks but when it comes to average masses it might not be as much demanding as the Apple’s iPad.
As for Microsoft Surface the results were even worst. It only accounted for .13 percent of the web traffic even lower than Nexus’s .91 percent. Again, there is no official figure regarding the sale of Microsoft’s Surface so in situation like this third party analytics for instance Chitika provides a much vivid story. The people at Microsoft might be happy with the figure Chitika has presented since Surface is first of its kind from Microsoft.
In a nutshell, if it isn’t Apple it is not on the top of food chain. iPad is the only tablet which in enjoying the healthiest share in the tablet market and even the iPad mini was able to make its mark the despite the tough competition it faced because of the reasoned price it offered.
Other tablets such as Amazon Kindle fire and Samsung’s Android based tablets may also be enjoying a healthy share because of their strong marketing campaigns. For now we cannot say anything and it would be better to wait until the early 2013 when 2012’s Q4 reports will be out. But according to the numbers now, we anticipate not more than 10 percent of the market share of both Microsoft’s Windows and Google’s Android together.
Fahad Majidi is a Paid Contributor for the Paulstechtalk.com website. Any views of his is his own and not of the website. Any Links in this article are affiliate links to products mentioned to help support paying for the contributor.
