Android has certainly become predominantly the operating system with the largest market share. Informa Telecoms, an analytic firm, presented us with much bigger and clearer picture. According to their report the only OS that stands out in the overwhelming competition in China is Android, accounting for two third of all the handsets sold so far in 2012. One out of every three Android devices that was sold in 2012 was sold in China, certainly a big hub of Android lovers.
But to be more specific, out of all the Android devices sold in China 41 percent were the ones that did not run on authentic Android rather had the imitation of the Google’s original operating system. So if we right them off China still holds 20 percent share of all the Android devices sold in 2012 which is pretty impressive.
Statistically speaking, Android holds 85 percent of the market share in China and still growing where as Apple’s iPhone accounts for only 5 percent of the market share and Windows Phone a minimal of 1 percent. Although, the release of iPhone 5 last week in the country was very much promising, selling over 2 million units in the first of week of its release and setting a milestone of best launch of all time of Apple’s smartphone in China. Apple was not only able to establish the pre-ordering process but is now also available on two carriers for the first time.
If Apple is to increase its market share in China it needs to come forth with TD-LTE because the only reason China Mobile, world’s largest carrier, has not been successful in selling iPhone is because of its 3G network. We anticipate iPhone based on TD-LTE to be offered by China Mobile in 2013. And as for Microsoft’s Windows phone, Informa anticipates that its market share will be double to 2 percent in 2013.
As for the US, Informa believes that Apple needs to come up with a better iOS otherwise it will face further decline in its market share because it is not meeting the standards that other high end Android devices are offering. The principal analyst Malik Saadi at Informa Telecoms anticipates that next year around 50 percent of the handsets sold in US will be Android based devices. The report also depicts that Apple might have to go for margin cuts in order to sustain its market share because the even the most diehard fan is realizing that Apple needs to upgrade its iOS. Inform forecasts that in 2013 Apple will be able to sell almost 34 million units which a million less than this year’s sale. Whereas Windows Phone will be accounting for 6.5 percent of the US market as Nokia and HTC are augmenting their marketing strategies and they are also in close relationship with US carriers.
According to an estimate by Informa Android will account for 50 percent of the global market by 2015. But 2016 Android market domination is anticipated to be decline because of other operating systems in the market specifically Windows Phone.
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