I have in the past talk about Roku and Hulu. Since We are starting to see Hulu Plus channel in the line up, I wanted to talk about how studio’s are wasting their money by not going to the Roku!!
Studio’s don’t know the potential!
Now I am not saying that studio’s aren’t making but they are at least loosing some great potential cross show advertising. If let’s say Discovery Channel would come to Roku, they could easily add advertising for other shows that you might want to watch from their channel. After all, they do have shows like Mythbusters and Dirty Jobs that could easily cross advertise each other. I simply love Mythbusters and have already subscribed to season 9 of it, so you can see that no matter how they do it they would still be making money.
Then you could also consider cross advertising from studio, if more studio’s would come on board then that would be a great way to bring in more viewers. Although most studios will argue about revenue and I totally understand that, they could easily just go back to the television standard advertising but I think most want to be able to know what sells and what doesn’t.
Advertisers need to get aboard fast!
Since Hulu is definitely coming to Roku, we have to ask what advertisers to do? Will they come to the Roku?? I would say they will go where the shows go. That being said some of them might even flock or run to Hulu as soon as they realize how many people are actually watching Netflix in the US alone! That being said, I fully expect Roku to be in every home in 10 years. Although that is just a really good guess, I would imagine most people will agree that if Roku keeps adding content it will be more of a demand!!
We will see more independents studios come aboard!
Studios like Syfy Channel, Discovery Channel, Disney Channel, and channels like TNT, HBO, and Nickelodeon will flock to the Roku or even pay Hulu to be part of the Hulu plus. Now I don’t expect them to be on board any time soon, I think once Hulu becomes widely used on the Roku that these other small studio’s and channels will see the benefit of streaming their media to the Roku box. Most of these sites already have a way for you to watch them on their own site in one form or another with advertising! If Google TV doesn’t worry these studio’s and channels then I would expect them to jump aboard soon!
Do you think it is inevitable for these license holders to not Come to the Roku? I’d love to hear what you think!
Have a Good Friday, See you Monday!!
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