NBC continues anything-but-Apple strategy with SanDisk deal

It’s a day of the week that ends in “day,” so that means NBC is furiously working on yet another online TV venture that has nothing to do with Apple. Today’s announcement involves a partnership with SanDisk that will allow the users of SanDisk’s Fanfare service to watch current shows from several of NBC’s channels. In addition to several “vintage” shows, content from NBC, USA Network, the SCI FI Channel, and Bravo will be available through Fanfare beginning in January.

By “protecting content,” Perrette means that SanDisk will be utilizing its security expertise to implement some serious DRM on the video files. The companies plan to “explore the implementation” of watermarking and filtering technology, but neither elaborated further on what either of those things would entail. We assume, however, that NBC’s content will be strictly tied to the PC it was downloaded through, the TakeTV player it has been placed on, and its corresponding TV dock.

[Via Arstechnica]

Well they are still trying to prove DRM is a good thing, I don’t think. I think it is a waste of time!! Oh well, Only time will tell!!