How to identify your end users and why you should know.

Business-to-Consumer

Who are the End Users?

This can be so tricky to most.  Being in IT we can sometimes not know who the real end users but we can at least understand what they bring into the mix.   End users can be anyone who consumes the product(s) you are selling.   So they can be very tricky to some and not so tricky to others.  Small business are always going to struggle to keep their customers so they can keep doing business with them but in the end they are the end users.   So what or who are end users:

An end-user is a person who uses a commercial product or service.” according to Wikipedia

We see that the end user is someone who again consumes the product or services provided by companies around the user they can be as simple as a web browser to as big as a gaming platform.

How do you identify your End users?

Most everyone out here have those questions in one way or the other because they tend to want to relate to the end user.  Why would you want to relate to an end user?  This is a good question because if you can relate to the end user you can understand them even better and create a better user experience for the end user and that will in turn bring in even more customers to use your product or services.   This is why it is so vital to identify and understand the end users.   If we know what the customer needs or wants we can identify how to accomplish this.

How to interact with the end user?

This can seem daunting to some or easy to others depending on how we approach the problem.   Interacting with the end user can be good or bad depending on how you deal with the situation.   Let’s say a end user or consumer calls up and has a problem with a program or something they bought from your store or restaurant.   How you deal with an angry customer can keep the customer there or make them leave.   If we give the customers an excellent help and keep them happy they are more likely to stay and keep buying from you.

Summary

End users are anyone who buys your products and knowing how to deal with them can grow your business even farther than not dealing with them.  So what are some ways to do that?   Got any tips and tricks to do that?  Why not comment and tell me your experiences on this?  I’d love to hear the stories and how you handled it.  If you like this and other content please feel free to tell me and or tell me what you want me to change.