While most people take the holidays to relax with family, non-profits organizations see this season as a chance to capitalize on the abundance of generosity and good cheer. Charity fundraisers and events are popular this time of year, as even our favorite stars take the time to give back. Celebrities run successful charity events for causes they are passionate about, including Harrison Ford’s conservation initiative, Olivia WIlde’s fundraiser, “Artists for Peace and Justice” and Ashton Kutcher’s charity to end human trafficking, “Real Men Don’t Buy Girls.” The holiday season is an important time for these and other charities.
Last year and this year, a coalition of non-profits came together to promote “Giving Tuesday,” a spin-off of Black Friday and Cyber Monday. The day is designed to kick off the holiday seasoning the right frame of mind. Launch the right fundraising campaign and your non-profit will take a stocking full of momentum into the new year.
Embrace technology to spread your cause this holiday season. Social media is the perfect way to connect with potential donors. If you’re out on the street seeking donations, a mobile credit card reader is a convenient tool to process credit card transactions. Above all, a clear message and purpose with draw the attention of willing donors.
Craft an Elevator Pitch
Non-profits don’t like to think about competing with each other, but during the holidays, they are. You’re competing for attention and awareness, and the only way to make your mark is with a strong, concise pitch. No one wants to get guilt-tripped into donating. Those who donate after hearing how little they care for a cause usually won’t be drawn to a life of activism. Rather, people want to partner with causes that they believe in. Instead of reciting how much your non-profit needs to raise, lead off with what you’re going to do with the money. Craft your campaign’s elevator pitch. Why are you raising money? Where will it go? And how can people donate? You’ll earn money from donor who relate to your cause and respect from those that aren’t able to donate.
Social Giving
Fundraising campaigns are as much about awareness as they are about money. Get a wave of support behind your cause and the money will follow. Luckily for today’s non-profits, a revolutionary marketing tool is at your disposal, and it’s free. Social media is the most efficient way to spread the world about your holiday fundraiser. The key is connecting with users through videos, photos or personal messages. Consider adding incentives to your social media fundraising campaign. Randomly selecting those who re-tweet a link to your donation page will generate some viral energy and awareness. The more creative you with your social media content, the better.
Accepting Donations
You’ve seen Salvation Army representatives ring bells outside of malls and department stores. It’s obviously an effective fundraising model, but it’s held back by it’s analog nature. As fewer shoppers carry cash, non-profits that are able to accept credit and debit cards have the upper hand. Mobile credit card readers turn your smartphone into credit card POS system, complete with electronic receipts and encrypted software. Intuit credit card readers, for example, attach to your smart phone and receive credit card swipes. You can accept credit cards anywhere will cell service, and Intuit charges as little as 1.75% per transaction. If your non-profit asks for donations on the street, a mobile credit card processor will undoubtedly boost your income.
Cedric Goodwin
Cedric loves all things sports and is the social media director for several local sports teams.
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